One way to give you an idea about what local SEO actually is, is to put forward a typical scenario and you will understand whether or not your company should be using it. In short, when you are a business situated within a city or town and you target local businessmen or people then it is likely that you need a local Search engine optimization provider.
Think of the search engines for example Google and Bing as a way of finding a instant, most relevant, answer – that is they want to present their users the best possible and most relevant search results for the search queries they are being given. So if you were to type in a bunch of words (keywords) into a Google or Bing which may give the search engine some idea as to your intentions regarding goods or services that you would possibly be looking for locally to the place you are physically in or searching against, then the search engines could bring back the most best matched search results intended for those terms.
Sometimes this might include geographical references such as “SEO Warrington” or “Chester” in their search terms. Let’s employ the phrase “Plumbers Chester” as a scenario. If you typed this into the search engines then you should get a search result similar to this: The results in the image are local results, don’t confuse these with paid (Pay Per Click) or natural results. Local SEO results are organic too however they are however more aimed to give the searcher the most relevant local results as opposed to a national one.
The Google search engine specifically employs especially advanced algorithms in order to determine what you mean when you search for something. Take the example above, if you were signed into Google or Bing at the time you carried out your keyword search then if we were to miss out section of the phrase that references the location, for example, the bit which mentions Chester, and if you were to perform the search instead for “plumbers” or something similar, then you would get the results based on the place where you carried out the search from.This is because Google expend a lot of effort trying to figure out what you mean when you type in a search phrase. Try it for yourself. Try typing in the word “installers” - by the way you don’t have to do it with the quotes – and then you will notice that the results will typically be for window or shop fitters and installers. The same is true if you try the search from your mobile phone when you are not at home – the results will reflect the place you are searching from.
If you are a local business and you target local customers then local Search engine optimisation would possibly be for you. We can register you with Google and Bing local. By doing this we are telling the search engines that your company is a local one and that your business targets local customers. This is our first step, after this we will work our magic to market your website to the most relevant parts of the Internet on your behalf which ensures people are given the best local results and it is our job to ensure your company is prominently placed near the top of these results. Of course, when we do this it also gives you back links to your website which means you will climb in the organic search results too, this may attract people from further afield to your business that you may not have previously considered.
We have partnered with enough businesses to know that although you may want to draw in local business you may not actually want your home address to be made public. This may be true for a number of reasons, we totally get this and you would like to keep this information out of the public eye. This is ok, there are many other strategies which we will be happy to undertake for you in order to be sure that you target the customer type that you want for your business. to get. Please get in touch with us to discuss how we can help your business grow.